There are no such things as “Insights”

by Farrah Bostic May 9, 2011 planning

I was recently asked to put together some “insight generation” exercises for a training workshop. This is pretty standard fare for a planning director, the person who ‘owns the insights.’ Creative briefs now often feature sections that are titled something like, “What’s the key insight?” – into which, the planner dutifully fills in some text [...]

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You’re on the list.

by Farrah Bostic May 6, 2011 #adwomentowatch

Since about April 15, I’ve found myself collecting the names of accomplished women in advertising and marketing.  Some of these women are recommended to me by other amazing women, notably Cindy Gallop who had a mile-long list at the ready.  Some of them I know personally. And some came through via twitter and email, asking to [...]

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Time to #changetheratio in Adland, too.

by Farrah Bostic April 15, 2011 #adwomentowatch

Last night, when I should have been sleeping in preparation for a 4:30am wake-up call, this happened:   Privately I suggested to Edward that we start a list – that surely between the two of us we knew some smart, creative, innovative women leading the field.  And so today we’ve launched a bit of a [...]

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SXSW: Is there such thing as an ‘ad nerd’?

by Farrah Bostic March 13, 2011 images

This is the first year I’ve attended SXSW.  I’m not altogether sure I’ve been missing much, but it does provide an opportunity to see a lot of people you know, and meet a few new people, all in one place, over the slightly absurd period of 5 days. Veteran attendees seem to agree that it [...]

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The Muse & The Siren

by Farrah Bostic October 16, 2010 creativity

[note: slight modifications made to the initial post at the request of my clients & colleagues. Originally posted October 2010.] There’s nothing quite like having a job that people don’t quite understand.  Especially when the people who don’t understand it work in your field, in your company, or, let’s say, on your floor. I’ve been [...]

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