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Lots of different girls can be great.

by Farrah Bostic on August 2, 2012

This whole campaign from Nike in the UK – their guerilla Olympics effort – is just beautiful.  It’s quiet, it’s compassionate, and it feels like the heart and soul of the Nike brand bubbling back up to the surface.

The concept that anyone can be great, that we all have that capacity, feels true – especially when you see people working hard to achieve whatever greatness means for them.  Here are a few, I’ll lead with one for the girls…

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But this is the one that really caught my attention today.  Finally, another ad made me stop and watch it – clearly had the same effect on my friend Asif, who just shared it on Twitter.

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Let it inspire you.  Even if for just a minute.


1 Jessica August 3, 2012 at 6:45 am

For some reason the first ad, which I found hugely moving like being hit by a wave at the beach, reminded me of something in Sheila Heti’s book ‘How Should a Person Be?’ “One good thing about being a woman is we haven’t too many examples yet of what a genius looks like. It could be me.” I like this vision of greatness. Beautiful piece of work.

2 Farrah Bostic August 7, 2012 at 11:01 am

Just bought the book… And I agree – the first one is so quick! but means so much.

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