what needs doing

innovation & serendipity via Noah Brier

by Farrah Bostic April 12, 2010 innovation

Definitely worth a read-through, probably worth seeing delivered in person.  Noah’s been thinking a lot about this, and it comes through in the way this is constructed. So worth thinking about invention – particularly as the response to an inflection point between a need and no known/adequate/optimal solution.  And of course critical to make prototypes, [...]

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pathways – serendipity, grazing, browsing, or a journey?

by Farrah Bostic April 12, 2010 strategy

In the past few years it’s been particularly fashionable for advertising account planners, brand managers, and research managers to talk a lot about the consumer’s ‘journey’ through any given category.  This word sounds flexible and suggests that people move through categories of products and services, and actually experience those categories; it leaves room for interactions [...]

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what are we selling?

by Farrah Bostic March 22, 2010 entrepreneurs

I was talking to Michael Hastings-Black of Desedo Films the other day about a great many things – it was sunny out! and we were in SoHo! with coffee! But one of the most tactical parts of the conversation was also perhaps the hardest question.  How do you price what you do?  Furthermore, what’s the ‘right’ [...]

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we all have the technology to be famous

by Farrah Bostic March 17, 2010 leadership

About a month ago I posted the piece that follows on another blog.  Yesterday, a BBC Radio producer posted a comment inviting me to come on World Have Your Say yesterday with Clay Shirky.  I haven’t been on the radio since college, so this was definitely a little nerve-wracking, but also a load of fun. [...]

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a book idea (for someone else)

by Farrah Bostic March 16, 2010 leadership

The central question of this post is this:  are realism and vision mutually exclusive worldviews for ‘CEOs’? For the purposes of this post, when I say “CEO” I mean “person in charge/owner”. This is something I said to a friend of mine after listening to her talk about her work environment: You should write a [...]

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