what needs doing

Starting a Business is Hard

by Farrah Bostic July 26, 2010 entrepreneurs

Walking home last night, a very clear, succinct thought passed through my head, and I wonder if it’s passed through yours, too: Action is the best expression of intention. It seems pretty obvious, right? But how much time do we all waste in protesting that we ‘didn’t mean to’ do or say the thing we [...]

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Words that are becoming meaningless

by Farrah Bostic June 2, 2010 what needs doing
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I’d like to start a list of words we use in marketing (online and offline) that are, it seems either losing value or losing meaning. They lack definition. What would you add to the list? Here’s my start: eCommerce Brick & Mortar Time Shifting Social Media User Consumer Brand User-generated Viral

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brand love

by Farrah Bostic April 26, 2010 leadership

[Note: I posted this elsewhere awhile ago. Since then I've thought a little more about it...] Much has been made of the specialness of brands that are adored, desired, and truly loved by consumers since Lovemarks was published. Only a few consistently come to mind, and you can see how they play out in the brand [...]

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barking up the wrong tree – are you really doing what you are?

by Farrah Bostic April 23, 2010 entrepreneurs

[gratuitous use of a puppy is within my rights] i’ve been working in and around advertising for 12 or 13 years.  i’ve been a copywriter and a web designer and a planner and a strategic consultant and a qualitative researcher and an innovations lead and a ‘corporate intellectual’.  yesterday i was described on a phone [...]

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innovation & serendipity via Noah Brier

by Farrah Bostic April 12, 2010 innovation

Definitely worth a read-through, probably worth seeing delivered in person.  Noah’s been thinking a lot about this, and it comes through in the way this is constructed. So worth thinking about invention – particularly as the response to an inflection point between a need and no known/adequate/optimal solution.  And of course critical to make prototypes, [...]

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