by Farrah Bostic
April 26, 2010
leadership
[Note: I posted this elsewhere awhile ago. Since then I've thought a little more about it...] Much has been made of the specialness of brands that are adored, desired, and truly loved by consumers since Lovemarks was published. Only a few consistently come to mind, and you can see how they play out in the brand [...]
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by Farrah Bostic
April 23, 2010
entrepreneurs
[gratuitous use of a puppy is within my rights] i’ve been working in and around advertising for 12 or 13 years. i’ve been a copywriter and a web designer and a planner and a strategic consultant and a qualitative researcher and an innovations lead and a ‘corporate intellectual’. yesterday i was described on a phone [...]
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