what needs doing

A Business Model Set to Self-Destruct

by Farrah Bostic July 26, 2011 entrepreneurs

In the process of thinking through what kind of business I might like to start for myself, I chose to start with a survey conducted by RSW/US, a ‘matchmaking’ company that brings clients and advertising agencies together. As usual, satisfaction with current agency ratings are quite low, at about 41 percent, and nearly half wouldn’t [...]

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UPDATE: A different kind of list:

by Farrah Bostic May 23, 2011 gender

Update: Together with the 4As, we made progress!  Check out the changes below…   The Jay Chiat Planning Awards Not all of the judges have been named, yet. But they are quickly filling out the roster.  There are 10 committees; 2 are chaired by women.  Out of 47 53 judges named so far, 14 20 [...]

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How to do lean planning

by Farrah Bostic May 23, 2011 planning

This was what I presented at #planningness last week.  The attendees were awesome – great energy, great ideas, loads of curiosity oozing out of everyone.  Thanks to everyone who indulged me, and to Mark and Claire for making it possible.

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What are you worth?

by Farrah Bostic May 17, 2011 planning

Greetings, account planners. The annual Planner Survey is out, and it’s really important that you all fill it out.  Here’s why: Greater transparency into salaries by position, experience, region, size of agency, etc. help us better negotiate for our salaries.  It helps us figure out what the high and low ends are and therefore gives [...]

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Set Yourself Free (redux)

by Farrah Bostic August 23, 2010 entrepreneurs

On December 28, 2009, I posted this on my name site. It was not a manifesto, to be sure, but it was a promise I made to myself. The Goal: Quit my job and be working as an independent by June 30, 2010. Goal achieved. In fact, I was out of my job on June [...]

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