what needs doing

The Insight Value Chain is Broken

by Farrah Bostic April 22, 2012 innovation

It’s 3am on a Sunday morning, and I just wrote a 20 question survey that I want to share with you to better understand the agony and the ecstasy of one piece of the insight value chain – qualitative research. I believe in the value of talking to real people about the products and services [...]

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A Business Model Set to Self-Destruct

by Farrah Bostic July 26, 2011 entrepreneurs

In the process of thinking through what kind of business I might like to start for myself, I chose to start with a survey conducted by RSW/US, a ‘matchmaking’ company that brings clients and advertising agencies together. As usual, satisfaction with current agency ratings are quite low, at about 41 percent, and nearly half wouldn’t [...]

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UPDATE: A different kind of list:

by Farrah Bostic May 23, 2011 gender

Update: Together with the 4As, we made progress!  Check out the changes below…   The Jay Chiat Planning Awards Not all of the judges have been named, yet. But they are quickly filling out the roster.  There are 10 committees; 2 are chaired by women.  Out of 47 53 judges named so far, 14 20 [...]

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How to do lean planning

by Farrah Bostic May 23, 2011 planning

This was what I presented at #planningness last week.  The attendees were awesome – great energy, great ideas, loads of curiosity oozing out of everyone.  Thanks to everyone who indulged me, and to Mark and Claire for making it possible.

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What are you worth?

by Farrah Bostic May 17, 2011 planning

Greetings, account planners. The annual Planner Survey is out, and it’s really important that you all fill it out.  Here’s why: Greater transparency into salaries by position, experience, region, size of agency, etc. help us better negotiate for our salaries.  It helps us figure out what the high and low ends are and therefore gives [...]

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