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Singing from the same hymnal

by Farrah Bostic September 5, 2010 stories

While there is no way you would ever find me quoting scripture (I’m wholly unqualified), I did grow up with some of the vernacular of the church-goer. So forgive me these post titles. Came across an interesting note in the New Yorker on the style of reporting/storytelling used in chronicling the Great Migration: that massive [...]

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So, um, what is account planning?

by Farrah Bostic August 26, 2010 creativity

When you’re an account planner, this is the inevitable follow-up question to the essential, “So, what do you do?” As a tag for the role played, it’s remarkably inadequate. If planning modifies account, then it sounds like an account management role. It conjures up media planning for some who work in agencies but don’t have [...]

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How to Tell a Big Truth

by Farrah Bostic August 4, 2010 storytelling

In the spirit and style of any self-respecting talks-to-herself-looney, I thought I’d go ahead and try to answer my own question.  How do you tell a Big Truth?  A truth that requires you to stop believing a whole lot of other things in order to believe this new replacement thing… A few possible tactics spring [...]

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My standard tirade: everything is IRL

by Farrah Bostic May 24, 2010 strategy

Two years ago, a creative director I was working with on a project for Microsoft Zune told me that kids today are ‘post-literate.’  They don’t read and they don’t write – everything is video and mobile and online, he said.  I wondered aloud what he thought they were doing that would enable them to go [...]

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quick thought.

by Farrah Bostic April 26, 2010 creativity

[note: posted this elsewhere, too. trying to get things consolidated, and not lose stuff in the process.] First a link – I stole it from Noah Brier, but here it is anyway – on the phrase “that’s executional.” One of my other agency favorites is, “Well, you’re not the target market.” But that’s a post [...]

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