by Farrah Bostic
May 9, 2011
planning
I was recently asked to put together some “insight generation” exercises for a training workshop. This is pretty standard fare for a planning director, the person who ‘owns the insights.’ Creative briefs now often feature sections that are titled something like, “What’s the key insight?” – into which, the planner dutifully fills in some text [...]
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by Farrah Bostic
October 16, 2010
creativity
[note: slight modifications made to the initial post at the request of my clients & colleagues. Originally posted October 2010.] There’s nothing quite like having a job that people don’t quite understand. Especially when the people who don’t understand it work in your field, in your company, or, let’s say, on your floor. I’ve been [...]
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