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The Trouble With Talismen

by Farrah Bostic October 31, 2011 entrepreneurs

Two weekends ago, when I was working on client things and trying to unravel the mystery of addiction vis-a-vis Civilization V, there were some ladies getting righteous in my twitter feed.  Responses to Ashkan Karbasfrooshan’s post to TechCrunch, “Who Will Be the Next Talisman of the Tech World?” had lit up my feed and set [...]

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The Famine Hackathon for the 50/50 Project

by Farrah Bostic August 23, 2011 #FamineHackathon

Here’s the problem: There is a massive drought in Somalia, Kenya, Ethiopia and Djibouti. People are starving. The crisis is so bad, people are fleeing their home countries to seek refuge in neighboring nations where conditions are not much better. Corruption prevents some aid from reaching the people who need it most. Bottom line: they [...]

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maybe liars just get better press

by Farrah Bostic May 13, 2010 leadership

It’s not the first time we’ve read this story, but the Wall Street Journal decided to round it up for us again: [T]o lie you also have to keep the truth in mind, which involves multiple brain processes, such as integrating several sources of information and manipulating that information, according to Shawn Christ, a neuropsychologist [...]

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brand love

by Farrah Bostic April 26, 2010 leadership

[Note: I posted this elsewhere awhile ago. Since then I've thought a little more about it...] Much has been made of the specialness of brands that are adored, desired, and truly loved by consumers since Lovemarks was published. Only a few consistently come to mind, and you can see how they play out in the brand [...]

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barking up the wrong tree – are you really doing what you are?

by Farrah Bostic April 23, 2010 entrepreneurs

[gratuitous use of a puppy is within my rights] i’ve been working in and around advertising for 12 or 13 years.  i’ve been a copywriter and a web designer and a planner and a strategic consultant and a qualitative researcher and an innovations lead and a ‘corporate intellectual’.  yesterday i was described on a phone [...]

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