innovation

barking up the wrong tree – are you really doing what you are?

by Farrah Bostic April 23, 2010 entrepreneurs

[gratuitous use of a puppy is within my rights] i’ve been working in and around advertising for 12 or 13 years.  i’ve been a copywriter and a web designer and a planner and a strategic consultant and a qualitative researcher and an innovations lead and a ‘corporate intellectual’.  yesterday i was described on a phone [...]

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if you didn’t read this, do

by Farrah Bostic April 17, 2010 innovation

http://www.wired.com/epicenter/2010/04/apple-goes-where-the-portals-failed-its-the-hardware-stupid/ here are the coupla bits i liked. i’ll think more about it eventually and say a few words. or i’ll let them speak for themselves. why not? laissez-faire. that’s me. this is why consuming media matters, too: The iPhone and probably the iPad are the first devices that truly solve this fundamental problem of [...]

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innovation & serendipity via Noah Brier

by Farrah Bostic April 12, 2010 innovation

Definitely worth a read-through, probably worth seeing delivered in person.  Noah’s been thinking a lot about this, and it comes through in the way this is constructed. So worth thinking about invention – particularly as the response to an inflection point between a need and no known/adequate/optimal solution.  And of course critical to make prototypes, [...]

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stop chasing: do brand-led everything

by Farrah Bostic March 26, 2010 innovation

You’re definitely going to see this as a key theme to what I hope to explore here – that in the quest to get ahead, most companies and brands find themselves mired in cultures and processes that actually can only truly accomplish keeping up.  And keeping up is what they can do when the engine [...]

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when all else fails, act like a grown-up

by Farrah Bostic March 23, 2010 creativity

Harvard Business Review’s blog The Conversation is doing more and more interesting stuff and I don’t read it enough. But check this out – absolutely worth it: The Anti-Creativity Checklist.  Use it on yourself, try to use it as leverage with your clients and colleagues, work hard to avoid the traps.  The title of this one is, [...]

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