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innovation

I Didn’t Build This

by Farrah Bostic November 1, 2012 coding

Yesterday I had the sincere schadenfreude to explain the concept of a ‘brogrammer’ to my boyfriend, a software engineer. He told me he didn’t think he’d ever met a brogrammer.  I’m not sure I have either – I have heard people talk about “slinging code” and read detailed descriptions of the hard-working, hard-partying, hard-assery of [...]

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Maybe not #NBCfail or #TwitterFail, but #businessmodelfail?

by Farrah Bostic July 31, 2012 innovation

On Friday night in London, Danny Boyle showed us what England has to be proud of.  Their contributions to sport, industry, technology, literature, music, were brought to life through music, dance, film and a remarkable stage.  The sometimes-witty, sometimes-silly, often-self-deprecating British humor shone through.  While Beijing’s opening ceremony was a demonstration of the Party’s vision [...]

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The Brand Bubble is Bursting

by Farrah Bostic July 3, 2012 innovation

What is a brand?  Some people will tell you that a brand is what people think about a company and its products, or how people feel about it.  Some people will tell you that it’s a ‘story’ that people pick up through cues both ambient and explicit as they interact with this ephemeral thing called [...]

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The Insight Value Chain is Broken

by Farrah Bostic April 22, 2012 innovation

It’s 3am on a Sunday morning, and I just wrote a 20 question survey that I want to share with you to better understand the agony and the ecstasy of one piece of the insight value chain – qualitative research. I believe in the value of talking to real people about the products and services [...]

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The Trouble With Talismen

by Farrah Bostic October 31, 2011 entrepreneurs

Two weekends ago, when I was working on client things and trying to unravel the mystery of addiction vis-a-vis Civilization V, there were some ladies getting righteous in my twitter feed.  Responses to Ashkan Karbasfrooshan’s post to TechCrunch, “Who Will Be the Next Talisman of the Tech World?” had lit up my feed and set [...]

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