innovation

The Insight Value Chain is Broken

by Farrah Bostic April 22, 2012 innovation

It’s 3am on a Sunday morning, and I just wrote a 20 question survey that I want to share with you to better understand the agony and the ecstasy of one piece of the insight value chain – qualitative research. I believe in the value of talking to real people about the products and services [...]

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The Trouble With Talismen

by Farrah Bostic October 31, 2011 entrepreneurs

Two weekends ago, when I was working on client things and trying to unravel the mystery of addiction vis-a-vis Civilization V, there were some ladies getting righteous in my twitter feed.  Responses to Ashkan Karbasfrooshan’s post to TechCrunch, “Who Will Be the Next Talisman of the Tech World?” had lit up my feed and set [...]

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A Business Model Set to Self-Destruct

by Farrah Bostic July 26, 2011 entrepreneurs

In the process of thinking through what kind of business I might like to start for myself, I chose to start with a survey conducted by RSW/US, a ‘matchmaking’ company that brings clients and advertising agencies together. As usual, satisfaction with current agency ratings are quite low, at about 41 percent, and nearly half wouldn’t [...]

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Vital Perspectives

by Farrah Bostic July 20, 2011 gender

Just take a look at Mashable’s partnership with Microsoft BizSpark – you’ll find a running list of a great many start-ups and their products or services, many of them have some kind of venture capital or angel investment backing their pursuits. Lots of them are also-rans, many have no idea how or when or if [...]

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a few things on retail

by Farrah Bostic April 27, 2010 innovation

PSFK gives and gives and gives. so a shout-out today for adding fuel to the fire, as i’ve been thinking about retail quite a bit of late. first up is using google maps to browse a store: businesses can add layout/floorplan and images from the interior of a store to their location on google maps. [...]

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