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The Muse & The Siren

by Farrah Bostic October 16, 2010 creativity

[note: slight modifications made to the initial post at the request of my clients & colleagues. Originally posted October 2010.] There’s nothing quite like having a job that people don’t quite understand. Especially when the people who don’t understand it work in your field, in your company, or, let’s say, on your floor. I’ve been [...]

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So, um, what is account planning?

by Farrah Bostic August 26, 2010 creativity

When you’re an account planner, this is the inevitable follow-up question to the essential, “So, what do you do?” As a tag for the role played, it’s remarkably inadequate. If planning modifies account, then it sounds like an account management role. It conjures up media planning for some who work in agencies but don’t have [...]

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reprise: go to the ITP Spring 2010 show May 9-10

by Farrah Bostic May 3, 2010 creativity

i am going to remind you. in multiple places.

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quick thought.

by Farrah Bostic April 26, 2010 creativity

[note: posted this elsewhere, too. trying to get things consolidated, and not lose stuff in the process.] First a link – I stole it from Noah Brier, but here it is anyway – on the phrase “that’s executional.” One of my other agency favorites is, “Well, you’re not the target market.” But that’s a post [...]

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