Update: Together with the 4As, we made progress! Check out the changes below…
The Jay Chiat Planning Awards
Not all of the judges have been named, yet. But they are quickly filling out the roster. There are 10 committees; 2 are chaired by women. Out of 47 53 judges named so far, 14 20 are women. 29 38% female. A much better – in fact, an industry-leading ratio. Congratulations to Jen Seidel & Nancy Hill for supporting their jury chairs to name women to these juries. Not bad until you break it down by committee:
- Campaign for an Existing Brand: 2 women, 5 jurors.
Katie Harrison (BBH) and Miranda Cresswell (Polo Ralph Lauren)
40% female - Campaign for New Brand:
12 women,45 jurors.
Andrea Ring (R/GA) and Claudia Batten (Victors & Spoils)
2540% female - Idea for New Product or New Content:
12 women,45 jurors.
Barrie Berg (What If Innovation) and Allison Mooney (Google)
2540% female - For Good: 3 women, 6 jurors.
Kierstin De West (Ci: Conscientious Innovation), Debra Johnson (Pratt Institute), Kristina Pifer (Change.org)
50% female - Research Innovation:
12 woman,35 jurors.
Diane Hessan (Communispace) and Rene Huey-Lipton (GSD&M)
3340% female - Brand Experience:
12 woman,45 jurors.
Kristen Cavallo (Mullen) and Geralyn Breig (Avon)
2540% female - Communications/Media Strategy: 1 woman, 5 jurors.
Coleen Kuehn (MediaVest)
20% female - Innovative Design: 4 women, 6 jurors.
Deborah Adler (Deborah Adler LLC), Jennifer Kinon (The Original Champions of Design), Emily Pilloton (Project H Design), Debbie Millman (Sterling Brands)
66% female - Social Media: 1 woman, 2 jurors.
Only the chair has been named, a man.
050% female - Creative Technology: 1 woman, 9 jurors,
all male.
011% female
So Ed Cotton has done a great job of balancing his committee; Katie Harrison is in good shape too. And Brian Collins is a #changetheratio superstar. Jim Russell can do did (!) the right thing on the Social Media Jury; Ben Malbon – as much as I respect and like him – delivered a goose egg changed the ratio for Creative Technology by adding the fantastic Chloe Gottlieb! Good job to Gareth Kay, Alain Sylvain, John Kearon and Kristen Cavallo for changing the ratios on their juries as well. As ever, if you are still filling out your juries, you can click on the #toomanywhitemen tab, and you’ll find many women working in digital, as creatives and creative technologists and strategists.
The head of the 4As is a woman, Nancy Hill. I met her the other day; she’s very nice and very smart and wants more women on the dais. The coordinator for the judging panel is Jennifer Seidel, also very nice and wants to get more women on the panels. Who picks the jurors for the Jay Chiat awards, though? With 20 members on the Strategy committee, 13 are men, 7 are women; the chair is a man. Ratio: 35%. UPDATE: The Strategy Committee is committed to changing a lot of ratios – age and seniority, gender, expertise. After spending some time with them yesterday, I feel confident that this is going to be a group that leads the industry in diversifying voices and perspectives.
The 2011 Clio Awards
What’s wrong with this picture?
At first glance, nothing – a friend of mine is in this picture. Smart people.
But look again. These are the jury chairs for the 2011 Clio Awards. All of them are male. All but one is white.
Take a click. Drill down.
- Content & Contact/Integrated Campaign. 9 jurors. One woman on the list, Amber Finlay.
11% female - Design: 5 jurors. No women.
0% female - Interactive: 9 jurors. Two women, Diana Hong and Sophia Lindholm.
22% female - Print/Out of Home/Innovative/Direct Mail: 9 jurors. One woman, Dorte Spengler-Ahrens.
11% female - Print Technique: 12 jurors. Two women, Katrin Oeding, and Andrea Stillacci.
16% female - Radio/Radio Technique: 17 jurors. Two women, Keka Morelle and Stephanie Pigott.
11% female - Film Technique: 46 jurors on 4 sub-committees. Five women, Diane McArter, Mandy Walker, Charlotte Bavasso, Cheryl Berman, Michell Curran.
10% female - Film: 9 jurors. One woman, Sarah Barclay.
11% female - Public Relations: 11 jurors. Four women. Simone Drewry, Heidi Hovland, Liz Kaplow, Mary Ritti.
36% female
127 jurors. 18 women. 14% female jurors for the 2011 Clio Awards.
How did this impact the winners? [Caveat: These numbers are not precise as they are based on names, and oftentimes people are listed more than once within an entry. I should note - it's entirely men who are listed more than once.] 44 women were recognized. 16 of those women were in creative roles. One was an account planner. 14 were producers. The remaining were in account management or project management roles. The total number of recognized individuals? Approx. 200. The ratio of listed women to listed men is approximately 22%.
The Clio Awards is helmed by 5 men and one woman.
The Effie Awards
The Effies North American Committee is made up of 3 women and 5 men. Not a bad ratio (37.5%), particularly when one of the chairs is a woman, Ellen Hyde Pace. But the list of Grand Effie jurors tells another story entirely.
Out of 9 jurors, 2 are women. 22 percent women again. Those two women are MT Carney, President of Marketing for Walt Disney Studios, and Sheila Hartnett CEO of OgilvyAction for North America.
To quote Rick Webb on Twitter today:
{ 4 comments… read them below or add one }
11%!
Indeed I’m acutely conscious of this fact. I really tried, swear to you I did. I asked a few.
But it’s a problem and we need to address it. Need to help build the profile of our excellent female thought leaders etc – we need to all be trying much harder to find the right mix.
hearts!
The new product jury is actually 40% female. Barrie is a woman, and Allison Mooney of Google is the fifth juror. We’re still working on this, and I appreciate your support while we continue to address it.
In terms of who picks the jurors, many of them are simply the people in the community who raise their hands to do it. Others are nominated, while others are chosen by the chairs. There is no conspiracy to keep women out.
For the record, we also have an African Amercian judge and an Asian American judge. So it’s not just the gender balance we are thinking about.
I appreciate the fight to balance the gender ratio at industry events, and I support it. However, I take offense, especially as a woman, to some of the negative tonality and calling out individuals who are simply trying to support the industry. Do we all sometimes act out of ignorance? Yes. Is it meant with malice? No.
Jen, thanks for commenting! Great to hear Allison Mooney is participating and that the ratio is improving.
You’re absolutely right – a lot of the problem rests with women not raising their hands; though I still think – and this requires no conspiracy at all and I absolutely don’t mean to suggest there is one – that women aren’t in the room when the call for a show of hands is made.
I’m working very hard to make sure that the tone here is positive, celebratory and encouraging (and I too am not in love with #toomanywhitemen – but I embraced it because it is provocative… ultimately I’d like to call this something else that focuses on recognition and celebration, but for now we’ll go the ‘no press is bad press’ route). I think most of the women who have engaged with us so far have taken it this way.
I’m looking at the ratio of women in leadership roles – inside agencies, on juries and panels – and thinking it’s a problem with a solution. Not even hard solutions. Really, really easy ones. That’s what the list is about. Can’t find women? I’ve got a list! Need a speaker or panelist in a particular discipline? I know some – who are women! Looking for expertise in a particular topic? Here are some experts and enthusiasts! Looking for charismatic, experienced speakers? We got ‘em!
But I’m in love with lean thinking – and lean thinking is about measuring & learning & doing. As I said on Edward’s blog, I think we need to have goals and we need to measure our progress against those goals. I apologize if taking a headcount comes over as hostile, or if referring to people by names raises hackles. That’s not my intention. And when we met it was clear to me that there is no malice here – there isn’t even any ignorance! You and Nancy both spoke about the frustration of getting more representative panels and juries! I don’t believe for a minute that Ben Malbon or Katie Harrison or the 4As are maliciously excluding women – I think not enough women have expressed interest in participating, and as I’ve said, not enough women get promoted up through ranks to high-profile positions. But I do think we, as an industry, and as women, would benefit from a concrete conversation about the imbalance. To do that, we need more transparency and more – dare I say it – accountability.
So – as I said over on Edward’s blog – I want to help. Let’s work together to change the ratio.
Farrah,
This is great. You’ll either make a lot of friends or a lot of enemies. Obviously the only way to change this is to first admit we have a problem. And it’s posts like this that might get more people to admit it. Keep up the good fight. I will help. Thanks for being among the leaders on this all important conversation.
Edward