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August 2010

Saying ‘shibboleth’

by Farrah Bostic August 31, 2010 images

I learned my Bible the old-fashioned way: by watching The West Wing.  It’s high piety and swelling democratic music was my Church of the Capra America. It was, I reckon, the best PR the Clinton Administration ever got, and it taught me a term to describe a trick I have long used.  ”Saying Shibboleth” is [...]

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Why rhetoric should be taught in schools

by Farrah Bostic August 30, 2010 images

Ah! A mini Battle of the Sexes! Fun! Let’s try to get the timeline from the weekend straight: The Wall Street Journal posts an article about the lack of women as start-up founders, etc. and notes the emergence and growth of organizations dedicated to discovering and backing female talent in the tech and social media [...]

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So, um, what is account planning?

by Farrah Bostic August 26, 2010 creativity

When you’re an account planner, this is the inevitable follow-up question to the essential, “So, what do you do?” As a tag for the role played, it’s remarkably inadequate. If planning modifies account, then it sounds like an account management role. It conjures up media planning for some who work in agencies but don’t have [...]

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Set Yourself Free (redux)

by Farrah Bostic August 23, 2010 entrepreneurs

On December 28, 2009, I posted this on my name site. It was not a manifesto, to be sure, but it was a promise I made to myself. The Goal: Quit my job and be working as an independent by June 30, 2010. Goal achieved. In fact, I was out of my job on June [...]

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Where all the ladies at? A belated review of “Art & Copy”, Part 2

by Farrah Bostic August 20, 2010 images

Remember how I said in the last post that I had two responses (see how I give you credit for being a true and Constant Reader)? The thing that troubled me about Art & Copy was the thing that troubled my own career in advertising, and so profoundly affected (though I did not fully realize [...]

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