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April 2010

a few things on retail

by Farrah Bostic April 27, 2010 innovation

PSFK gives and gives and gives. so a shout-out today for adding fuel to the fire, as i’ve been thinking about retail quite a bit of late. first up is using google maps to browse a store: businesses can add layout/floorplan and images from the interior of a store to their location on google maps. [...]

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quick thought.

by Farrah Bostic April 26, 2010 creativity

[note: posted this elsewhere, too. trying to get things consolidated, and not lose stuff in the process.] First a link – I stole it from Noah Brier, but here it is anyway – on the phrase “that’s executional.” One of my other agency favorites is, “Well, you’re not the target market.” But that’s a post [...]

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brand love

by Farrah Bostic April 26, 2010 leadership

[Note: I posted this elsewhere awhile ago. Since then I've thought a little more about it...] Much has been made of the specialness of brands that are adored, desired, and truly loved by consumers since Lovemarks was published. Only a few consistently come to mind, and you can see how they play out in the brand [...]

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go to the ITP Spring 2010 show on May 9-10

by Farrah Bostic April 26, 2010 creativity

i can not be any clearer. also, please watch* this: * not that vimeo embeds properly on this site or anything. Posted via email from prettylittlehead

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barking up the wrong tree – are you really doing what you are?

by Farrah Bostic April 23, 2010 entrepreneurs

[gratuitous use of a puppy is within my rights] i’ve been working in and around advertising for 12 or 13 years.  i’ve been a copywriter and a web designer and a planner and a strategic consultant and a qualitative researcher and an innovations lead and a ‘corporate intellectual’.  yesterday i was described on a phone [...]

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